Harvard Common Press was the site of Sunday's Boston Brunchers event. Located in the South End on the top floor of a former piano factory, HCP graciously opened its offices to about 40 Boston food enthusiasts.
Bookcases full of books, lots of sunlight, and art made the HCP a pleasant place to learn more about the cookbook publishing business. Adam Salomone, associate publisher, talked about what a publisher looks for in an author and an idea, the lengthy writing process, and how a food blog could become a book. A key takeaway for a blogger to get the attention of a publisher is engagement with an audience along with a strong voice. That blogger's audience will most likely buy the cookbook.
Nancy Mahoney is responsible for the sales and marketing of the cookbooks. She spoke about her team's process to sell and market cookbooks. Blog tours, tweet-ups, and reviews are ways cookbooks garner attention from the media.
It would not be a Boston Brunchers event without food! Attendees enjoyed lots of breads and muffins plus fruit and a savory strata. There was coffee, wine, and two types of punch.Thank you Boston Brunchers and Harvard Common Press for an enjoyable event!